IKEA and Google occupy the top position a brand or brands of the most famous in the world. These ratings are issued by the Forbes business sites which released 20 brand rated most have an emotional attachment to its customers, on Tuesday (10 / 1).
The survey is the result of cooperation with the agency, Havas Media brand which measures what is judged to have better assessment of the consumer under the influence of history, economics, health to the environment.
Brand inherent in the hearts of consumers for the first sequence is occupied by IKEA are judged to have contributed to the development of the retail industry needs domestic property. Companies that stand in Sweden continues to experience rapid growth, and become the market leader in its business scope. For consumers, IKEA has successfully provided products are fairly complete with innovations that continue to evolve. Moreover, in terms of services also offer several advantages including IKEA IKEA is Fimily Loyalty Card which is a discount card at all IKEA stores around the world who have been scattered in 38 countries with 322 stores. Then there is the IKEA Social Initiative which is a form of social policy are offered IKEA by involving consumers who want to donate money to some consumers such as UNICEF and international NGO Save the Children. Rated the second is occupied by Google, the Internet's most popular search engines for now. For internet and telecommunications technology industry, Google's name is quite difficult to be shifted as a search engine as well as Internet-based advertising. Founded in 1998 by a duo of young billionaires, Larry Page and Sergey Brin, Google's growth has been incarnated as one of the largest technology companies in the world. Along with Google in the heart attach brad Internet users, it is not surprising that Google is creating a separate loyalty morning its users to continue using the facilities provided, which are more and more like Google Images, Google Maps, Google Translate, Google Books, Gmail and there are still some other mainstay products. Loyalty value received by consumers increasingly widespread after Google's foray into the world of telecommunications with the application called Google Chrome, which is the operating system of phones based on Android. And in the past year Google has already touched the world through Google + social media, which is The greatest competitor of Facebook. Next to the third position is occupied by Nestle. One of the largest companies in the world comestible certainly have been embedded in the hearts of many consumers in the world by consumers Indonesia is no exception. During the last century a lot of products Nestle has become the favorite in the field of food. The company founded in 1866 in Switzerland has operations in 86 countries by the number of workers as many as 280 thousand people. Some products from Nestle who are already familiar among others Nescafe, Milo, Carnation, Milky Bar, Kit Kat and Haagen-Dazs. In position 4 is occupied by a competitor of the Danone Nestle. with the business sector which is almost the same as Nestle, Danone is also included into the ranks of leading food company for now. France-based company is known to have concerns in the field of education as a form of contribution in the social sphere. Some forms of this policy is to include Danone Business Game which is a business competition that involves students in some countries, one of which is Indonesia. In the competition the participants will be given a business challenge that aims to hone the skills of analysis and problem solving in business. Danone also has a non-profit organization called the Danone Institute, which focuses on social activities in the form of assistance to malnourished children. Rated fifth is occupied by Leroy Merlin, a retail store that specializes in sales of household equipment and gardening. For some consumers, buying household equipment assessed as a satisfaction to recall the full needs ranging from material properties to the tools offered. With the motto of Do It Yourself, Leroy Merlin invites consumers to do the renovations kegiataan independently.
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